Effective Date: 01 January 2026 | Version: 1.1
This Cookie Policy explains how eBalkan Marketplace (eBM) (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit our website [realestate.e-balkan.com] or use our services.
1. WHY DO WE USE COOKIES?
We use cookies for several key purposes:
- Functionality & Convenience: To make the site work technically and keep you securely logged in without needing to re-enter your password constantly.
- Affiliate & Partner Tracking: To accurately recognize which Promoter, Partner, or marketing channel recommended you to our platform, ensuring they receive their earned commissions.
- Online Shopping & Browsing: To save products in your shopping cart in the “Home & Living” sector while you continue browsing.
- Analytics: To understand how users interact with the site (e.g., which properties or neighborhoods are viewed the most) using both in-house tools and third-party software, improving our Investment Reports.
- Marketing: To show you relevant ads for furniture or real estate on other websites (Retargeting).
2. TYPES OF COOKIES WE USE
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off in our systems. Persistent Login functionality uses extended session cookies that keep you logged in for 30 days. This improves your user experience, allowing you to easily save properties or contact agents without repeated log-ins.
| Category | Description | Duration |
|---|---|---|
| Login & Security | Maintains secure session state and prevents payment/authentication fraud. | Up to 30 days |
| Consent Preferences | Stores your cookie consent choices. | 1 Year |
Affiliate and Performance Tracking Cookies (Key to our Model)
These cookies are specific to the eBM ecosystem and ensure fair compensation for our network of Promoters. When you click on a referral link, we securely store referral parameters.
Privacy Optimization: Once you successfully register or log in, temporary tracking data is automatically deleted from your browser to maintain a clean privacy-focused environment.
| Category | Description | Duration |
|---|---|---|
| Referral Tracking | Identifies referring partner and marketing channel for commission purposes. | 30 days (or cleared upon login) |
Analytical Cookies (Statistics)
These help us count visits and traffic sources to measure and improve the performance of our site. Our in-house system securely notes the properties you view to determine localized property trends.
| Category | Description | Duration |
|---|---|---|
| Internal Analytics | Prevents duplicate property view counts and manages internal statistics. | Up to 3 hours |
| Google Analytics | Aggregates anonymous global site traffic data. | Up to 2 years |
Marketing Cookies (Targeting)
These may be set by our advertising partners (e.g., Facebook Pixel, Google Ads). They are used to build a profile of your interests so we can show you relevant ads for “Home & Living” products or specific real estate on other websites.
3. THIRD-PARTY COOKIES
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no direct control.
Example: When you watch a YouTube video or view a 360° virtual tour embedded in an apartment listing, those external providers may set their own cookies.
4. MANAGING COOKIES (YOUR CHOICE)
When you first arrive on the Platform, you will see a “Cookie Banner” where you can choose which cookies to accept.
- Browser Settings: You can block or delete cookies at any time via your internet browser settings (Chrome, Firefox, Safari, Edge).
- Note: If you block “Strictly Necessary Cookies,” some parts of the site (e.g., the shopping cart, affiliate registration, or profile login) will not work correctly.
5. CHANGES TO THE POLICY
We reserve the right to occasionally modify this Cookie Policy to comply with legal changes, technological upgrades, or changes in our business operations. The date of the last modification will be listed at the top of the page.
6. CONTACT
For more information about how we use cookies, tracking technologies, or how we protect your data, please contact us at: [email protected]
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